Working with Coca Cola’s global leadership team, we developed a new music strategy. We created a new platform called 

“Say it with a song” enabling the global Coca-Cola system to activate music locally across customer touchpoint from the product itself, retail POS, off-trade to digital platforms and events.

Say it with a song was rolled out in over 30 key markets including the US, China, Europe and MENA, partnering with multiple music platforms and artists and became the companies' most successful music activation to date with awards and accolades from Cannes lions and Campaign magazine.