We developed Burn energy’s global music  strategy and held lead agency role for 6 years whilst building the brand from launch to deployment across 40 markets.

Burn’s music platform was the core of the brand’s comms and consumer engagement strategy centered around “Burn Residency” where the brand was selecting diverse music talents from around the world  and offered to support their careers. The platform was the launch pad for DJ producer AVICII and went on for 10 years whilst receiving multiple industry awards.